Powell’s Books

BRAND MOMENTS

Powell’s Books, a wonderful Portland brand since 1971, is pretty much the Rebel Alliance of reading: dedicated believers in the power of the word facing an existential threat from a technology-driven giant from the north. We have helped them find their voice, bringing it forward in store and on social media, increasing views and engagement by a factor of four. Meanwhile, we’re scanning the Death Star for the main shaft to the reactor core.