“Must Be Something is one of most successful problem-solving agencies I have ever worked with in my long global career. Their combination of strong strategic thinking and emotional creative ideas is possible because of their years of experience in tackling some of the most critical brand problems in business. While creativity may always be subjective, one critical difference about this group is that quality and integrity is the foundation of each and every discussion. Their creative work and solutions are based on the important aspects of humanity and trust.”

“The team at Must Be Something possess that magical blend of strategy and creativity that ultimately land your work in a place of irreverent distinction. Having the pleasure of the relationship with this team for years, it is always a fun time to lean on them to crack some of the most difficult briefs. However, what I love best about the team is the collaborative process of getting to uncover the best work.”

“Must Be Something’s ability to articulate a brand through voice, visuals, tone and emotion, brings such great insight into the work they consistently bring to the table for us. I love working with them.”